Finance Primer: When we buy a mutual fund, it is diversified and managed. So we
do not have to worry about it going bankrupt. When we buy an individual stock,
that company has the possibility to go bankrupt. It is especially scary if the
price is dropping and we don't know what is happening. Analysts use finance to
help protect their investments in individual stocks. See? That’s easy right?
In finance, they look at
ratios to determine the health of a company and protect against the possibility
of bankruptcy. They look at the income statement and the balance sheet. From
the balance sheet they look at assets and liabilities. Assets/ liabilities is
often 1.0 to 3.0. It shows that the company has the ability to pay their bills
form the assets that they have. The quick ratio is current assets/ liabilities.
It shows the ability to pay the bills form assets that are liquid (cash) or
easily (or quickly) convertible into cash/ but the balance sheet only shows one
point in time. It is like a photograph of the company. it is calculated at the
end of their fiscal year.
The income statement tells
more about the company's ability to pay their bills over a period of time. For
example, net income/ liabilities shows the ability to pay the bills from
income.
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